targeted adverts – Tristan Hotham

by Tristan Hotham January 24, 2020 0

Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements

Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…

by Tristan Hotham December 7, 2019 0

2019 general election content analysis Politics Social media targeted adverts

Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?

Given the wide differences in topics used in parties targeted ads since 2017, it seems logical that we will be getting a different election outcome on December 13th.

by Tristan Hotham May 30, 2019 0

Politics targeted adverts

Video game advertising – the next frontier

Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However recently in 2018 Doug Ford, a politician labelled the Canadian Trump, took out Xbox adverts. It appears that political advertising within games will become normality, given demographics and the importance of the market for advertisers.