Category: targeted adverts

• A breakdown of the 2019 General Election targeted advertising campaign across all platforms

  

  The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.

  July 3, 2021

  2019 general election, Data access, Facebook, misinformation, Politics, Snapchat, Social media, targeted adverts

• Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements

  

  Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…

  January 24, 2020

  2019 general election, Brexit, content analysis, Facebook, Politics, Research, Social media, targeted adverts

• Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?

  

  Given the wide differences in topics used in parties targeted ads since 2017, it seems logical that we will be getting a different election outcome on December 13th. 

  December 7, 2019

  2019 general election, content analysis, Politics, Social media, targeted adverts

• Video game advertising – the next frontier

  

  Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However recently in 2018 Doug Ford, a politician labelled the Canadian Trump, took out Xbox adverts. It appears that political advertising within games will become normality, given demographics and the importance of the market for advertisers.

  May 30, 2019

  Politics, targeted adverts