Permanent campaigning and Brexit

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The USP of social media as a permanent tool is finally being realised by both Labour and the Tories. Given our hyper-political situation due to Brexit, I expect this Christmas period to be one of a battleground online.

The referendum campaign 2.0 has begun in online terms already…

Tristan Hotham LL.B, MA, MRes, PhD (prospective)

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I am a PhD Researcher at the University of Bath. I study, social media, elections, party politics and campaigning.

My thesis examines the Facebook phenomenon and its role as a campaign tool. Using extracted Facebook data, interviews and supportive external data sources such as the BES and Whotargets.me, this study will examine the impact Facebook is having as a campaign tool online, alongside its wider offline implications for parties campaigning in an era of party change. The thesis will examine pages content approaches effectiveness in garnering engagement, alongside examining the impact Facebook is having upon how parties are campaigning.

“In the information age, man and spider both live in a web.”
― Amit Kalantri, Wealth of Words

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