Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However recently in 2018 Doug Ford, a politician labelled the Canadian Trump, took out Xbox adverts. It appears that political advertising within games will become normality, given demographics and the importance of the market for advertisers.
Years on from Obama’s use, political advertising within video games is the next great opportunity for political campaigners. From Doug Fords trial of Xbox advertisements to CorbynRun during the 2017 Election, video games require more attention as a campaign medium.
It is important that gamer’s themselves appreciate this new battleground. As video games’ changing models of funding through free play via micro-transactions and advertisement tie-ins, mean that political campaigners will find the opportunities impossible to resist. Think of the 250 million Fortnite players as a base for advertising, they are younger, less likely to vote. Secondarily think of the nature of video games as an advertising medium, engrossing, interactive and fun. While video games commercialisation, captive audience and data marketisation mean corollaries are massive.
Games are now a new frontier of political advertising.
So here we stand, between a rock and a hard place. With both ardent remainers and hard brexiteers we have seen the political landscape shift enormously underneath us. Within this the Brexit Party have engaged in a very powerful social media campaign, one which has utilised both organic and targeted communications to probe at the burgeoning issues many see within our democracy. On the flip side, we have the Liberal Democrats who with continued detoxification and a solid campaign, have started hoovering up remain orientated Labour and Tory votes.
So what now? Well, we have seen the complete dissolution of two party popularity and the political balkanization of Britain.
Who will profit? At the moment certainly not the Tories or Labour, but in the long term one can see a real growth in the Green Party, especially given the recent climate protests. Meanwhile the Liberal Democrats will continue to profit especially as we enter into a new landscape with a new Prime Minister…
The USSR had real problems with the UN, here’s why…
As we see the ensuing crisis of two Presidents in Venezuela, this video by Vox is fantastic context to the problems the country is facing.
The USP of social media as a permanent tool is finally being realised by both Labour and the Tories. Given our hyper-political situation due to Brexit, I expect this Christmas period to be one of a battleground online.
The referendum campaign 2.0 has begun in online terms already…