Cleggmania 2.0 – Facebook has hired the ex-deputy prime minister and former Lib Dem leader Nick Clegg as their head of global affairs and communications.

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Akin to the shift from Web 1.0 to 2.0, Clegg like the web has reinvented himself. Today he is embarking on a new journey to be the go-between for a mega corporation and fractious mega governments.cleg

It is a genuine challenge and a job that is difficult to define, however although problematic, Clegg has a genuine opportunity to bridge the divides between the corporation, the people and national and international governments.

As such it is a step in the right direction for both, and naysayers are under-appreciative of the consideration Facebook have put into the move. However the proof will be in the pudding, with change sorely needed, I will be watching Clegg closely, before I declare a refreshed Cleggmania.

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WW1 Trucks and Logistics and Trucker Heroism

There is great heroism in non front line tasks – take this story upon Mr Reginald Horace Northcote from WW2.


My Father was in Italy during the war as a driver with the North Devon Yeomanry and was attached to the British Fourth Division. He saw the bombing of Monte Cassino and entered Rome as part of the Liberation force. As a boy he used to tell me the odd stories of his wartime experiences in Italy which were fascinating. In his truck cab he told me he had a motley collection of liberated weapons: an Italian rifle, a Beratta pistol and his pride and joy a German P38 automatic. He used them regularly for target practice.

In 1944 the German army was retreating in Northern Italy and the lines were very fluid. He was in his truck driving through a wooded area when he saw some soldiers in the distance puncturing oil drums and pouring the contents away. He thought they were American soldiers by the shape of their helmets. Has he drew nearer he realised that they were soldiers of the elite Herman Goering parachute regiment. The German soldiers went for their rifles which were stacked nearby and my father said he did the fastest reverse in history with rifle bullets whizzing past him.

He told me about the legendary German 88s which played havoc on the mountain roads : knocking out the first truck of a convoy and then the last before proceeding to take out the middle : a ghastly logic of elimination. On another occasion a German 88 was causing “difficulties” at their O.P. post. An Officer who was assigned O.P. duty put his hand in a truck door and slammed the door on it so he was injured and would be excused duty : my father witnessed this. German booby traps were another problem : poisoned wells, explosive devices disguised as fountain pens and left on tables. Also the dreaded S anti personnel mine. The Germans observed that British Soldiers never walked through rain flooded ruts on the road and always put these mines on the edge of the ruts. It was a horrible weapon. In the north of Italy near a place called Forli the Germans had a huge railway gun. During the day it hid in a railway tunnel and then at a precise time it was trundled out and fired huge shells into the Allied positions.The gun was eventually captured. Near that place in a village my father remembers a German staff car passing through with German generals in. They were surrendering that area of the front. These are just a few memories of the stories he told me, after Italy it was on to Greece and Athens where he was suddenly thrown into the vacuum of civil war caused by the retreating Germans. It was Greek against Greek with the British in the middle. But that’s another story…

Another trucker – Private First Class Romeo K. Bisson of Rochester, Vermont, a trucker with 16 years experience in civilian life.Image result for ww2 trucker

About me

My name is Tristan Hotham, I am a PhD Researcher at the University of Bath.

Tristan Hotham

I study, social media, elections, party politics and campaigning.

Within the field I specifically have an interest in social media, elections, political parties and campaigning. My specialisms are UK political parties and the use of Facebook. I utilise a combination of quantitative and qualitative methodologies to open the locked chest of social media campaigning.

I hold two Master’s degrees from the Universities of Bath and Durham respectively, alongside a Bachelor of Law degree from the University of Exeter. I currently work on a ESRC funded PhD at the University of Bath – my thesis is titled “Examining the impact and effectiveness of Facebook on party campaigns”.

My thesis examines the Facebook phenomenon and its role as a campaign tool. Using extracted Facebook data, interviews and supportive external data sources such as the BES and, this study will examine the impact Facebook is having as a campaign tool online, alongside its wider offline implications for parties campaigning in an era of party change. The thesis will examine pages content approaches effectiveness in garnering engagement, alongside examining the impact Facebook is having upon how parties are campaigning.

Alongside my academic interests I enjoy public engagement,  as such I have been featured in:

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Please also see my politics blog – and my YouTube channel.

“In the information age, man and spider both live in a web.”
― Amit Kalantri, Wealth of Words