Honey in our ears? — What are the parties telling us via their targeted adverts?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one ofContinue Reading
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Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?
Given the wide differences in topics used in parties targeted ads since 2017, it seems logical that we will be getting a different election outcome on December 13th.
We need to talk about A/B testing: Brexit, attack ads and the election campaign
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
My features on BBC North East and BBC Radio Bristol
Two media pieces, a video and a radio interview. The BBC Look North report – And my spot on BBCContinue Reading
Is Workington Man actually Workington Woman?
Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’.Continue Reading
The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.
Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
Boris Johnson is Marmite (and the Tory Facebook ads show it) – the appearance – and disappearance of the Tory leader in the latest Conservative ads.
We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a newContinue Reading
