My research examines politics, social media and campaigning in contemporary democracies. My interests cover the following areas:

  • Politics
    • Political parties
    • Political campaigning
    • Communications
    • Voter behaviour
    • Elections
  • Digital technology and politics
    • Advertising
    • Satellite campaigning
    • Targeted advertising
    • Organic campaigning
  • Social media
    • Regulation
    • Platform governance
    • Algorithms
    • Rights on the internet

Here are some useful links to my research presence.

Orchid Id ¦ Google Scholar ¦ Github ¦ YouTube

Below are a selection of my research outputs, alongside their domain for access.

Academic work

Academic publications

Citation – Hotham, T., 2021. How do political parties use Facebook and what does it offer to their campaigns. Doctoral dissertation, University of Bath.

Citation – Hotham, Tristan A. 2021. What Does a Satellite Campaign Do? the Use of Momentum in Labour’s 2017 General Election Facebook Campaign. SocArXiv. March 25. doi:10.31235/

Research in blogs

Conference presentations

Non academic work


This is a book about discovering your ancestors through the images they leave behind. My grandpa died when I was very young, but I am lucky he had a passion for photography as I can learn about his life through his eyes via his pictures. He created thousands of slides covering both work and pleasure, even better it was all in Kodachrome.

My grandfather worked as an architect and town planner, he designed buildings and planned housing developments. He was very influenced by European design, spending 26 years building people houses and making life better for thousands. He was also very well travelled, photographing the world in beautiful colour, from bullet ridden Beirut hotels to neon lit northern European backstreets he captured a world that is now lost.

This book gathers the best of his photography work, across hundreds of images as yet unseen to the world, we gain a glimpse into the world of post-war architecture, as well as what it was like to travel the world in the era before mass-tourism. Through high quality scans we can see through my grandfather’s eyes via the lens of Kodak’s Kodachrome.

Rating: 5 out of 5.

You can purchase the book here via Google Books.

© Tristan Hotham 2021