My research examines social media and campaigning in contemporary democracies. My interests cover the following areas:

  • Political parties
  • Political campaigning
  • Digital technology
  • Political advertising
  • Targeted advertising
  • Organic campaigning
  • Traditional campaigning

At the moment I am continuing my PhD upon the use of Facebook. With several research papers under construction. Below is some of my academic and journalistic output, alongside their domain for access.

My Orchid Id is –

Academic work

Research in blogs

Journalism based upon my research

This story was based upon research I had undertaken into Conservative targeting, you can read it here and here.

  • This story went on to be featured on the Andrew Marr show. 
    The full write up of the research is available here and here.

Journalism features

Image result for lbc iain dale
  • Interview on BBC Radio Hereford and Worcester. 11th December, 2019.
  • Drive-time Facebook campaign report. BBC Radio Bristol. 21st November, 2019.
My chat on BBC Radio Bristol
  • Report on Facebook advertising – BBC North East and Cumbria. 4th December, 2019.
  • Report on A/B testing. Channel 5 News. November 20th, 2019

Conference presentations

  • Is it party leader pages or party pages that matter most on UK Facebook? Presentation given at the 2019 PSA Conference, Nottingham.
  • Researching Facebook in troubled times. Presentation given at the 2018 SWDTP Conference, Bristol.
  • Facebook and Big Data: Has it changed party campaigning in Britain forever? Presentation given at the 2016 EPOP Conference, Canterbury.