Dr. Hotham utilizes a combination of quantitative and qualitative methodologies to examine the black box of social media. This wide range of experiences as well as the struggles of studying social media led Tristan to found the Social Media Research Centre, a research house focused on making social media research better. The SMRC has advised and researched for a growing selection of charities, think tanks and businesses.

Tristan has a wide base of knowledge and has commented in many media sources on various social media phenomena including; elections, audiences, interactions, news content, communications flow, engagement, big tech policy, social media regulation, content approaches, party politics and campaigning. Tristan or his work has been featured in media such as the BBC, Telegraph, New Statesman, Financial Times and The Economist.

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My latest blog posts

Short explainer – What is the personalization of politics? What are the negatives and positives?

The personalization of politics refers to the focus on the personality and characteristics of political candidates, rather than on their policies and positions on issues. While personalization can have some positive effects, such as helping voters to relate to candidates and making politics more engaging for the general public, it can also have negative consequences,…

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