My name is Tristan Hotham, I am a researcher, consultant and PhD candidate at the University of Bath.

I am an expert in Facebook, Twitter, social media, elections, engagement, content, party politics and campaigning. My specialisms are UK political parties and the use of Facebook. I utilise a combination of quantitative and qualitative methodologies to examine the black box of social media campaigning.

I hold two Master’s degrees from the Universities of Bath and Durham, alongside a Bachelor of Law degree from the University of Exeter. I currently work on a ESRC funded PhD at the University of Bath – my thesis is titled; “Examining the impact and effectiveness of Facebook on party campaigns”. My work examines the Facebook phenomenon and its role as a campaign tool. I question the impact Facebook is having as a campaign tool online, alongside its wider offline implications for parties campaigning in an era of party change.

Here is a video I have made to introduce myself:

As well as this I have worked as a research consultant for Whotargets.me, which gave me new skills in dissemination and media outreach. Further, I have founded the Social Media Research Centre a research house and consultancy focused on making social media research better. I also create videos for the public so also see my YouTube channel, also check out the Social Media Research Centre’s YouTube channel. Please subscribe to my Substack ‘Social Media? Meet Politics’ for all of my writing and research, as well as content designed exclusively for paid subscribers.

I or my work has been featured in media such as the BBC, New York Times, Reuters, Guardian, Evening Standard and The Economist:

My latest blog posts

Innovation via desperation – Twitter Fleets

Twitter Fleets are not necessary, nobody on the network was calling for them, and their implementation shows that Twitter has more interest in following the crowd than genuinely innovating. Instead, what we now have is social networks innovating from a position of desperation, focused on ‘keeping up with the Joneses’.

I have created a Substack page

I have created a Substack page – it will examine social media and politics. There will be free content as well as bespoke insights published only for paid subscribers. It is all about social media and digital politics.

Two trains slowing to a crawl? Biden and Trump’s Facebook pages – a roundup

Summary Trump has won in the head to head battle between his personal Facebook page and Biden‘s across all engagement metrics. This is seen across total engagement and when averaging engagement to remove Trump’s big advantage from increased levels of posting. Biden has gone backwards compared to Clinton, and Trump is only matching his 2016Continue Reading

© Tristan Hotham, 2020