I have a wide base of knowledge developed from examining social media phenomena including; elections, audiences, interactions, news content, communications flow, engagement, big tech policy, social media regulation, content approaches, party politics and campaigning. I utilise a combination of quantitative and qualitative methodologies to examine the black box of social media. In my opinion mixed-methods research is the most capable approach for understanding opaque and complex social media, as quantitative and qualitative research’s limited horizons can be extended by symbiotic application.

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