Tristan Hotham

Social media, politics and tech policy expert

Permanent campaigning and Brexit

The USP of social media as a permanent tool is finally being realised by both Labour and the Tories. Given our hyper-political situation due to Brexit, I expect this Christmas period to be one of a battleground online.

The @Conservatives just launched 71 new Brexit ads focusing on @jeremycorbyn and the possibility of a second EU referendum.

Spend/reach small so far – we’ll update later today.

In total, they’re now running over 750 ads asking people to email their MP to support the deal. pic.twitter.com/QLhjqGAYNb

— Who Targets Me (@WhoTargetsMe) December 10, 2018

Labour already running ads on the delay to the vote on the Brexit deal, having run none previously. pic.twitter.com/ER2YvIRqXk

— Who Targets Me (@WhoTargetsMe) December 10, 2018

The referendum campaign 2.0 has begun in online terms already…

Tristan Hotham

December 10, 2018

Politics

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Permanent campaigning and Brexit

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