Tag: emotional appeals
Short explainer – What psychological tactics are used in political advertising and what are the implication?
Political campaigns use a variety of psychological tactics to influence voter behavior and sway public opinion. One common tactic is the use of emotional appeals, which aim to connect with voters on a deeper level and inspire them to take action. For example, a campaign may use an advertisement that evokes feelings of hope or…
Tristan Hothamcampaign finance reform, campaign strategy, data analytics, door-to-door campaigning, emotional appeals, endorsements, ethics in political advertising, fear appeals, Misinformation, negative imagery, negative language, personal attacks, political advertising, psychological tactics, Social Media, storytelling, voter behavior