Tristan Hotham

It didn’t begin with this image, but British political campaigning has been changing. Over the last 2-3 years as parties have shifted and weaved into more nebulous forms via satellite pages such as Momentum, all the movement has been one way. Parties are now following the internet logic of communications, that’s right, meme’s are taking over.

Perhaps rightly so, given they convey information in an effective manner, are quick and eye catching and feed into political narratives succinctly. Nevertheless, the political ramifications of an ever more personalised meme-ified world where personality trumps policy is an area that needs far more thought. As we move ever towards Momentum style communications, whether policy will return in force is an unknown.