Facebook, social media and politics expert
Twitter Fleets are not necessary, nobody on the network was calling for them, and their implementation shows that Twitter has more interest in following the crowd than genuinely innovating. Instead, what we now have is social networks innovating from a position of desperation, focused on ‘keeping up with the Joneses’.
Summary Trump has won in the head to head battle between his personal Facebook page and Biden‘s across all engagementContinue Reading
Where are Trump and Biden’s Facebook followers located? 2020 data shows Trump (67%) has far fewer US based followers than Biden (88%). This is a reversal of 2016 data that showed Trump having many more US based followers (75% US) than Clinton (56%).
Analysing 4450 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing Clinton’s performance, while in contrast, Trump is exceeding his 2016 performance.
It is 100 days to the US 2020 Elections. Although targeted advertising is key to a modern campaign, it is inherently not as powerful as viral socially located organic communications. From the 27th June to the 26th July I examine Trump and Biden’s Facebook profile page engagement. In short Trump is easily winning on Facebook and the Biden campaign need to act fast.
