Facebook, social media, campaigning and politics expert
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
A slew of Tory ads targeted people approaching retirement
Parties are feeding us cut up BBC and ITV misinfo with mainstream validity; what are we going to do about it?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one ofContinue Reading
Given the wide differences in topics used in parties targeted ads since 2017, it seems logical that we will be getting a different election outcome on December 13th.
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
