Expertise
Digital political campaigning, targeted advertising and A/B testing, social media platforms and platform data and researcher access to data. I use quantitative and qualitative methods to examine the black box of social media.
Background
My ESRC-funded PhD at the University of Bath analysed how UK parties used Facebook from 2010 to 2018, and introduced the idea of Janus-faced campaigning. Before becoming a civil servant I was a research consultant for Who Targets Me during the 2019 General Election, gave written evidence to Parliament on digital technology and democracy, and commented for broadcasters and the press. Since 2021 I have been a civil servant.
What this site is for
This is my personal website. It brings my research, writing, media appearances and videos together in one place, with longer pieces on the blog. It is also home to my other interests: browser games, art and photography, and music. Views here are my own.
Timeline
- 2016
PhD, University of Bath
An ESRC-funded doctorate on British parties' Facebook campaigns, after an LLB, an MA in Politics and an MRes.
- 2019
Who Targets Me
Research consultant during the General Election, analysing targeted political ads using crowdsourced data from volunteers.
- 2021
Civil service
Joined the civil service.