Tristan Hotham
Question

Did Viktor Orbán's Facebook page carry the Fidesz migration campaign?

Answered by Dr Tristan Hotham, researcher on social media, campaigns and politics, from his own published research.

Short answer

Not in writing. From 2015 to 2019, between 31% and 41% of posts on the Fidesz party page mentioned migration each year, against under 4% on Viktor Orbán's page, which drew 41% to 56% of the two Fidesz pages' engagement each year from 2015, mostly with photos and videos with short captions.

What the evidence shows

Caveats

Migration is flagged from post text only, so content spoken in Orbán's videos is missed, and results allow for a change in CrowdTangle's capture of photo posts in May 2015.

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