Tristan Hotham
Question

Did Portugal's main parties dominate Facebook?

Answered by Dr Tristan Hotham, researcher on social media, campaigns and politics, from his own published research.

Short answer

No. In the month before the 2019 election the Socialists (PS) and the Social Democrats (PSD) drew 43% of the interactions with the Portuguese party and politician pages studied, against 70% of the vote among the parties studied, while small parties drew between 2.5 and 10 times their vote share.

What the evidence shows

Caveats

Chega, which entered parliament in 2019, has no page in the data, and comparisons start in June 2015 because capture of photo posts rose about fivefold in May 2015.

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