Tristan Hotham
Question

Does Facebook level the field between large and small parties?

Answered by Dr Tristan Hotham, researcher on social media, campaigns and politics, from his own published research.

Short answer

Not exactly. Engagement followed votes, but less than proportionally and on different parties: the largest party by votes received the most engagement in only about a quarter of country-years.

What the evidence shows

Caveats

Engagement and votes are different things: the paper describes how audiences' attention was distributed, not what any party deserved.

Read the research

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