Tristan Hotham
Question

Does posting more on Facebook get parties more engagement?

Answered by Dr Tristan Hotham, researcher on social media, campaigns and politics, from his own published research.

Short answer

In total, yes, and almost in proportion. In 856,699 posts from 112 party pages and 74 leaders' pages in 20 European countries, a month with twice as many posts brought roughly 1.9 to 2 times the interactions.

What the evidence shows

Caveats

Pages may post more when they expect more interest, so these estimates describe how engagement moves with volume, not the effect of deciding to post more.

Read the research

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