Tristan Hotham
Question

Should researchers use CrowdTangle's Overperforming Score?

Answered by Dr Tristan Hotham, researcher on social media, campaigns and politics, from his own published research.

Short answer

Not in archived exports. There the score is best read as raw interactions rescaled by a page and post type constant set around the time of export, so researchers should work with raw interaction counts, compared within page and period, or with baselines they build and report themselves.

What the evidence shows

Caveats

The score removes differences between pages, so populist and leader advantages in raw interactions disappear. The study covers one set of party and leader pages exported in October 2020.

Read the research

More questions · All research