Tag: Campaigning
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Short Explainer – Is political campaigning online too focused on a few platforms?
Political campaigning online has undeniably become heavily concentrated on a few major platforms, and this concentration raises important concerns for the health of democratic processes. The dominance of platforms like Facebook, Twitter, and Google in the online political sphere has several implications, both positive and negative. One of the primary advantages of focusing on a…
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Short explainer – Why do politicians and parties use social media?

From campaign ads to viral memes, politicians and political parties are using social media to win elections and govern in the digital age. But what drives their use of these platforms, and how do they effectively connect with voters and shape public opinion? Our article delves into the strategies and tactics politicians and parties use…
Tristan Hotham
campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement -
Thesis now published – How do parties use Facebook and what does it offer to their campaigns?

My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
Tristan Hotham
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Myself on the Social Minds podcast

Have a listen via Spotify above or via the file below. I really enjoyed going on the show and talking about such important aspects of modern social media infused politics. They proviso it: As the UK prepares for another General Election, we spoke to PhD researcher Tristan Hotham, who has spent the last four years…
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BORISWAVE グジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General Election?

A 2019 General Election report by Tristan Hotham for Whotargets.me Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on ironic interpretations of chillwave alongside 1980s and 1990s mood music styles such as smooth jazz or elevator music. The style’s visual aesthetic (often stylized…
Tristan Hotham