Tag: Campaigning
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Short explainer – Why do politicians and parties use social media?
From campaign ads to viral memes, politicians and political parties are using social media to win elections and govern in the digital age. But what drives their use of these platforms, and how do they effectively connect with voters and shape public opinion? Our article delves into the strategies and tactics politicians and parties use…
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?
My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
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Myself on the Social Minds podcast
Have a listen via Spotify above or via the file below. I really enjoyed going on the show and talking about such important aspects of modern social media infused politics. They proviso it: As the UK prepares for another General Election, we spoke to PhD researcher Tristan Hotham, who has spent the last four years…
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ＢＯＲＩＳＷＡＶＥ グジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General Election?
A 2019 General Election report by Tristan Hotham for Whotargets.me Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on ironic interpretations of chillwave alongside 1980s and 1990s mood music styles such as smooth jazz or elevator music. The style’s visual aesthetic (often stylized…
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What is A/B testing? Examples from the Liberal Democrat, Conservative and Labour 2019 election campaigns
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The following is a detailed report on A/B testing by the parties that those pieces were based upon. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive…
Tristan Hotham 