My name is Tristan Hotham, I am a researcher and writer. I research social media and politics, I consult upon digital media’s impact upon the world and how to research social media. I am the Founder of the Social Media Research Centre, a research house and consultancy that seeks to make social media research better.
My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum and the Labour Party Facebook campaign.
The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating. While, some parties such as the Green Party have not grown in followership since 2018, while UKIP is going backwards.