Tristan Hotham
Question

Does Facebook reward the political right?

Answered by Dr Tristan Hotham, researcher on social media, campaigns and politics, from his own published research.

Short answer

Not simply. In matched 2020 US Senate races, Republican posts drew more engagement each, but Democrats posted about twice as often, so totals did not clearly differ. In Europe the biggest Facebook premium went to populists, and the very largest to the populist radical left.

What the evidence shows

Caveats

These are patterns on candidates' and parties' own pages. They say nothing directly about Facebook's ranking algorithm or what ordinary users saw in their feeds.

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