The personalization of politics refers to the focus on the personality and characteristics of political candidates, rather than on their policies and positions on issues. While personalization can have some positive effects, such as helping voters to relate to candidates and making politics more engaging for the general public, it can also have negative consequences, such as distracting from important policy discussions and creating a cult of personality around certain candidates. It is important for voters to consider both the personal and policy-related aspects of candidates when making their decisions at the ballot box.
Tristan HothamEcho Chambers, Fake News, Filter Bubbles, Personalisation of Politics, Personalization of Politics, Politics, Social Mediaaccountability, ballot box, beliefs, branding, cult of personality, diversity, electoral process, engagement, governance, issues, marketing, media, negatives, personality, Personalization of Politics, policies, policy discussions, policy expertise, political candidates, positives, societal norms, superficial matters, values, voters
It is difficult to predict exactly what social media will look like in 30 years, but in this short explainer I try.