Short explainer – What is the personalization of politics? What are the negatives and positives?
The personalization of politics refers to the focus on the personality and characteristics of political candidates, rather than on their policies and positions on issues. While personalization can have some positive effects, such as helping voters to relate to candidates and making politics more engaging for the general public, it can also have negative consequences,…
Tristan HothamEcho Chambers, Fake News, Filter Bubbles, Personalisation of Politics, Personalization of Politics, Politics, Social Mediaaccountability, ballot box, beliefs, branding, cult of personality, diversity, electoral process, engagement, governance, issues, marketing, media, negatives, personality, Personalization of Politics, policies, policy discussions, policy expertise, political candidates, positives, societal norms, superficial matters, values, voters