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Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
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This time its different - How has Labour and Conservative targeted advertising changed from 2017 to now?
Topic, sentiment and use of leaders across the 2017 and 2019 elections
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Staying out of each others way?
The Liberal Democrats and Conservatives did not overlap much in their advertising targeting.
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Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”
A slew of Tory ads targeted people approaching retirement
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Copy, edit, upload. The hybrid media system in action across the 2019 General Election
The way parties are campaigning is changing, like never before they can use traditional media as online propaganda, and they are getting very good at it.
Tristan Hotham
Social media, politics and tech policy expert
