Category: 2019 general election
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A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
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A few early thoughts on the 2020 US election vs the 2019 UK general election
It’s over, and now we can begin to make sense of what occurred, with Biden now awaiting his position, I take a quick look at what went on during the campaign in the below video.
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Virtual Members?
It is clear that social media has brought to the fore a whole new body of individuals who are engaged with politics but who reject official membership. In my examinations of this new force of ‘virtual members’, followers and supporters of the parties on Facebook are younger and more representative of the British public than official membership.
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
Tristan Hotham 