Category: Facebook
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A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
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New working paper: What does a satellite campaign do? The use of Momentum in Labour’s 2017 General Election Facebook campaign
Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum and the Labour Party Facebook campaign.
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The Facebook followers of the leader and party pages of the UK (2010 to 2021)
The Facebook followers of leader and party pages of UK political parties from 2010 to 2021. Post Corbyn, the Tories are now dominating. While, some parties such as the Green Party have not grown in followership since 2018, while UKIP is going backwards.
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2021 Dutch Elections – How are the party pages competing on Facebook?
The Netherlands’ 2021 general election is just around the corner. With spending on Facebook advertising very low the campaign is largely going to fall upon the feet of the parties organic Facebook campaigns. Here is how they are all doing.
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Two trains slowing to a crawl? Biden and Trump’s Facebook pages – a roundup
Summary Trump has won in the head to head battle between his personal Facebook page and Biden‘s across all engagement metrics. This is seen across total engagement and when averaging engagement to remove Trump’s big advantage from increased levels of posting. Biden has gone backwards compared to Clinton, and Trump is only matching his 2016 […]
Tristan Hotham 