Category: Content Analysis
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?
My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
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Biden’s organic Facebook campaign is behind Clinton’s, while Trump is surpassing his 2016 performance
Analysing 4450 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing Clinton’s performance, while in contrast, Trump is exceeding his 2016 performance.
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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This time its different - How has Labour and Conservative targeted advertising changed from 2017 to now?
Topic, sentiment and use of leaders across the 2017 and 2019 elections
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Copy, edit, upload. The hybrid media system in action across the 2019 General Election
The way parties are campaigning is changing, like never before they can use traditional media as online propaganda, and they are getting very good at it.
Tristan Hotham 