Facebook, social media and politics expert
It is clear that social media has brought to the fore a whole new body of individuals who are engaged with politics but who reject official membership. In my examinations of this new force of ‘virtual members’, followers and supporters of the parties on Facebook are younger and more representative of the British public than official membership.
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
The Liberal Democrats and Conservatives did not overlap much in their advertising targeting.
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one ofContinue Reading
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
