Facebook, social media, campaigning and politics expert
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
The Liberal Democrats and Conservatives did not overlap much in their advertising targeting.
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one ofContinue Reading
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
Two media pieces, a video and a radio interview. The BBC Look North report – And my spot on BBCContinue Reading
Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’.Continue Reading
Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
