Category: Politics
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Labour’s northern pivot in their advertising — how it happened and failed
The party was in stasis after leaving open their northern heartlands and made little effort to switch up strategy
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Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”
A slew of Tory ads targeted people approaching retirement
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Copy, edit, upload. The hybrid media system in action across the 2019 General Election
The way parties are campaigning is changing, like never before they can use traditional media as online propaganda, and they are getting very good at it.
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‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
Parties are feeding us cut up BBC and ITV misinfo with mainstream validity; what are we going to do about it?
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Honey in our ears? — What are the parties telling us via their targeted adverts?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most electorally volatile in British history and as such targeted advertising has a powerful capacity to influence the outcome.
