Staying out of each others way?
The Liberal Democrats and Conservatives did not overlap much in their advertising targeting.
Category: 2019 general election
Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”
A slew of Tory ads targeted people approaching retirement
Copy, edit, upload. The hybrid media system in action across the 2019 General Election
The way parties are campaigning is changing, like never before they can use traditional media as online propaganda, and they are getting very good at it.
‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
Parties are feeding us cut up BBC and ITV misinfo with mainstream validity; what are we going to do about it?
Honey in our ears? — What are the parties telling us via their targeted adverts?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most electorally volatile in British history and as such targeted advertising has a powerful capacity to influence the outcome.
