Category: 2019 General Election
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Is Workington Man actually Workington Woman?

Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like Mondeo Man or Worcester Women before, the label defines the sort of voter that will win the Conservatives the election. John Curtice, renowned bespectacled psephologist has pointed to “nearly 50 Labour seats that could…
Tristan Hotham
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The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.

Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
Tristan Hotham
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Boris Johnson is Marmite (and the Tory Facebook ads show it) – the appearance – and disappearance of the Tory leader in the latest Conservative ads.

We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted Facebook ads the party uses him, and his opposing party leaders, in quite different ways. It’s not just a creative choice. It seems to be the case that whether you see Boris…
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Myself on the Social Minds podcast

Have a listen via Spotify above or via the file below. I really enjoyed going on the show and talking about such important aspects of modern social media infused politics. They proviso it: As the UK prepares for another General Election, we spoke to PhD researcher Tristan Hotham, who has spent the last four years…