2020 elections – Tristan Hotham

by Tristan Hotham October 8, 2020 0

Biden’s organic Facebook campaign is behind Clinton’s, while Trump is surpassing his 2016 performance

Analysing 4450 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing Clinton’s performance, while in contrast, Trump is exceeding his 2016 performance.

by Tristan Hotham July 26, 2020 0

Facebook Politics Social media

100 days to the election – Trump v. Biden: The last 30 days on Facebook

It is 100 days to the US 2020 Elections. Although targeted advertising is key to a modern campaign, it is inherently not as powerful as viral socially located organic communications. From the 27th June to the 26th July I examine Trump and Biden’s Facebook profile page engagement. In short Trump is easily winning on Facebook and the Biden campaign need to act fast.