Tag: facebook adverts
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Short explainer – Virtual members? How political party membership is changing.
Virtual membership of political parties has become an increasingly important aspect of party organization and campaign strategy in recent years. Virtual members are individuals who affiliate themselves with a particular party but do not have a formal membership status. While virtual membership can be a valuable resource for parties, allowing them to reach a wider…
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Short explainer – Janus-faced campaigning. What is it and why does it matter in the social media age?
Janus-faced campaigning refers to the practice of presenting different messages or positions to different audiences in order to appeal to a wider range of voters. This can be seen as a negative practice, as it can be seen as dishonest or insincere and lead to mistrust and cynicism among voters. The power of social media…
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Short explainer – Why do politicians and parties use social media?
From campaign ads to viral memes, politicians and political parties are using social media to win elections and govern in the digital age. But what drives their use of these platforms, and how do they effectively connect with voters and shape public opinion? Our article delves into the strategies and tactics politicians and parties use…
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Short explainer – How can you analyse social media data?
There are several ways to analyze social media data in order to gain insights and understand trends and patterns. This is the first part of a new series I will host on this website. I want to provide short explainers so people can get up to speed quickly and allow them to understand the radical…
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?
My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
Tristan Hotham 