Tag: influencer marketing

• Short explainer – Why do politicians and parties use social media?

  

  From campaign ads to viral memes, politicians and political parties are using social media to win elections and govern in the digital age. But what drives their use of these platforms, and how do they effectively connect with voters and shape public opinion? Our article delves into the strategies and tactics politicians and parties use…

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer, Social Media

  campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement

• Short explainer – Should we entrust politicians with the power of social media?

  

  From Twitter tirades to Instagram selfies, politicians are increasingly turning to social media to connect with voters and shape their public image. But with the vast array of platforms and strategies available, should we entrust politicians to use social media given ever more powerful capacities.

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer

  Artificial intelligence (AI), bias, campaign advertising, digital communication, ethical implications, Facebook, influencer marketing, Instagram), Misinformation, online reputation, political campaigns, political messaging, politicians, Politics, prejudice, propaganda, public image, public relations, safeguards, Social Media, social media platforms (e.g. Twitter, social media strategy, voter engagement