Tag: Politics
-
Short explainer – Janus-faced campaigning. What is it and why does it matter in the social media age?
Janus-faced campaigning refers to the practice of presenting different messages or positions to different audiences in order to appeal to a wider range of voters. This can be seen as a negative practice, as it can be seen as dishonest or insincere and lead to mistrust and cynicism among voters. The power of social media…
-
Short explainer – Why do politicians and parties use social media?
From campaign ads to viral memes, politicians and political parties are using social media to win elections and govern in the digital age. But what drives their use of these platforms, and how do they effectively connect with voters and shape public opinion? Our article delves into the strategies and tactics politicians and parties use…
-
Short explainer – Should we entrust politicians with the power of social media?
From Twitter tirades to Instagram selfies, politicians are increasingly turning to social media to connect with voters and shape their public image. But with the vast array of platforms and strategies available, should we entrust politicians to use social media given ever more powerful capacities.
-
The Spread of Japanification Across Western Europe: Challenges and Implications
Japanification, the economic and social challenges faced by Japan in recent decades, is increasingly being seen across Western Europe. Countries in the region are facing similar challenges, including slow economic growth, low inflation and interest rates, the rise of populist and nationalist political movements, and an aging population. These challenges are leading to a range…
-
What is A/B testing? Examples from the Liberal Democrat, Conservative and Labour 2019 election campaigns
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The following is a detailed report on A/B testing by the parties that those pieces were based upon. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive…
Tristan Hotham 