Japanification, the economic and social challenges faced by Japan in recent decades, is increasingly being seen across Western Europe. Countries in the region are facing similar challenges, including slow economic growth, low inflation and interest rates, the rise of populist and nationalist political movements, and an aging population. These challenges are leading to a range of economic and social difficulties, and it is important for countries in Western Europe to implement policies to address them and avoid the negative consequences of Japanification.
What is A/B testing? Examples from the Liberal Democrat, Conservative and Labour 2019 election campaigns
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The following is a detailed report on A/B testing by the parties that those pieces were based upon. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive […]