Thesis now published – How do parties use Facebook and what does it offer to their campaigns?

My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail. It is available to read or download below. Please read, share and cite!

It finds that the two major parties’ campaigns are defined by a traditional Facebook campaign, alongside a subsidiary new methods Facebook campaign. This use of different pages for different audiences is defined as Janus-faced campaigning. See my working paper on just this subject here or read below.

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