Tag: election campaigning
Virtual membership of political parties has become an increasingly important aspect of party organization and campaign strategy in recent years. Virtual members are individuals who affiliate themselves with a particular party but do not have a formal membership status. While virtual membership can be a valuable resource for parties, allowing them to reach a wider audience and mobilize supporters without requiring a formal commitment, it can also pose challenges. Virtual members may be less committed or involved than traditional members, and it can be difficult for parties to effectively mobilize and engage them. Additionally, virtual membership can create confusion about the level of support for a party, as it is not always clear how many of a party’s virtual members would actually vote for them in an election. Parties should be mindful of these potential implications as they seek to engage and mobilize supporters through virtual membership.
My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
The Netherlands’ 2021 general election is just around the corner. With spending on Facebook advertising very low the campaign is largely going to fall upon the feet of the parties organic Facebook campaigns. Here is how they are all doing.
The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.
Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.