Tag: election campaigning
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Short Explainer – Is political campaigning online too focused on a few platforms?
Political campaigning online has undeniably become heavily concentrated on a few major platforms, and this concentration raises important concerns for the health of democratic processes. The dominance of platforms like Facebook, Twitter, and Google in the online political sphere has several implications, both positive and negative. One of the primary advantages of focusing on a…
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Short explainer – Virtual members? How political party membership is changing.

Virtual membership of political parties has become an increasingly important aspect of party organization and campaign strategy in recent years. Virtual members are individuals who affiliate themselves with a particular party but do not have a formal membership status. While virtual membership can be a valuable resource for parties, allowing them to reach a wider…
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?

My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
Tristan Hotham
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2021 Dutch Elections – How are the party pages competing on Facebook?

The Netherlands’ 2021 general election is just around the corner. With spending on Facebook advertising very low the campaign is largely going to fall upon the feet of the parties organic Facebook campaigns. Here is how they are all doing.
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The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.

Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
Tristan Hotham