Category: Brexit

by Tristan Hotham January 24, 2020 0

Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements

Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…

by Tristan Hotham December 5, 2019 0

2019 general election Brexit Facebook Politics Research Social media

We need to talk about A/B testing: Brexit, attack ads and the election campaign

With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.