Category: Brexit

• Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements

  

  Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…

  January 24, 2020

  2019 general election, Brexit, content analysis, Facebook, Politics, Research, Social media, targeted adverts

• We need to talk about A/B testing: Brexit, attack ads and the election campaign

  

  With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.

  December 5, 2019

  2019 general election, Brexit, Facebook, Politics, Research, Social media