Category: Targeted Advertising
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A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?
Given the wide differences in topics used in parties targeted ads since 2017, it seems logical that we will be getting a different election outcome on December 13th.
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Video game advertising – the next frontier
Its 10 years since Obama advertised within games such as Burnout. Political advertisements within games has been sporadic. However recently in 2018 Doug Ford, a politician labelled the Canadian Trump, took out Xbox adverts. It appears that political advertising within games will become normality, given demographics and the importance of the market for advertisers.
