Category: Research
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Virtual Members?
It is clear that social media has brought to the fore a whole new body of individuals who are engaged with politics but who reject official membership. In my examinations of this new force of ‘virtual members’, followers and supporters of the parties on Facebook are younger and more representative of the British public than…
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Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
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Staying out of each others way?
The Liberal Democrats and Conservatives did not overlap much in their advertising targeting.
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Honey in our ears? — What are the parties telling us via their targeted adverts?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most electorally volatile in British history and as such targeted advertising has a powerful capacity to influence the outcome.
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We need to talk about A/B testing: Brexit, attack ads and the election campaign
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
