Tories used Facebook to stoke fear of Corbyn’s “tax on pensions”
A slew of Tory ads targeted people approaching retirement
Category: Social media
‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
Parties are feeding us cut up BBC and ITV misinfo with mainstream validity; what are we going to do about it?
Honey in our ears? — What are the parties telling us via their targeted adverts?
The parties use targeted advertisements to gather data, inform and activate voters. This election is likely to be one of the most electorally volatile in British history and as such targeted advertising has a powerful capacity to influence the outcome.
Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?
Given the wide differences in topics used in parties targeted ads since 2017, it seems logical that we will be getting a different election outcome on December 13th.
We need to talk about A/B testing: Brexit, attack ads and the election campaign
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
