Category: Social Media
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Two trains slowing to a crawl? Biden and Trump’s Facebook pages – a roundup
Summary Trump has won in the head to head battle between his personal Facebook page and Biden‘s across all engagement metrics. This is seen across total engagement and when averaging engagement to remove Trump’s big advantage from increased levels of posting. Biden has gone backwards compared to Clinton, and Trump is only matching his 2016…
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Where are Trump and Biden’s Facebook followers located?
Where are Trump and Biden’s Facebook followers located? 2020 data shows Trump (67%) has far fewer US based followers than Biden (88%). This is a reversal of 2016 data that showed Trump having many more US based followers (75% US) than Clinton (56%).
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Biden’s organic Facebook campaign is behind Clinton’s, while Trump is surpassing his 2016 performance
Analysing 4450 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing Clinton’s performance, while in contrast, Trump is exceeding his 2016 performance.
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100 days to the election – Trump v. Biden: The last 30 days on Facebook
It is 100 days to the US 2020 Elections. Although targeted advertising is key to a modern campaign, it is inherently not as powerful as viral socially located organic communications. From the 27th June to the 26th July I examine Trump and Biden’s Facebook profile page engagement. In short Trump is easily winning on Facebook…
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How do we fight fake news and misinformation? Research Access!
A solution to the threats we see on social media? We need better research access!
