Category: Social Media
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Short explainer – What will the world of social media look like in 30 years?
It is difficult to predict exactly what social media will look like in 30 years, but in this short explainer I try.
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Thesis now published – How do parties use Facebook and what does it offer to their campaigns?
My thesis “How do parties use Facebook and what does it offer to their campaigns?” is now out, it examines UK parties Facebook campaigns from 2010-2018 including the 2015 and 2017 general elections in huge detail.
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A breakdown of the 2019 General Election targeted advertising campaign across all platforms
The election saw the parties utilise an array of advertising tools, 2019 was not just a Facebook election as in 2017. This is an extensive analysis of the what, where, when and how of the parties digital campaigns.
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New working paper: What does a satellite campaign do? The use of Momentum in Labour’s 2017 General Election Facebook campaign
Satellite campaigns have been discussed as core parts of parties online campaigns. However, they are not well conceptualised or understood. I have developed a new working paper within which I analyse satellite campaign group Momentum and the Labour Party Facebook campaign.
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Innovation via desperation – Twitter Fleets
Twitter Fleets are not necessary, nobody on the network was calling for them, and their implementation shows that Twitter has more interest in following the crowd than genuinely innovating. Instead, what we now have is social networks innovating from a position of desperation, focused on ‘keeping up with the Joneses’.
