Tag: targeting

• Brexit, NHS and leadership dominate, what topics are the parties using in their 2019 targeted ads?

  

  Given the wide differences in topics used in parties targeted ads since 2017, it seems logical that we will be getting a different election outcome on December 13th. 

  December 7, 2019

  2019 general election, content analysis, Politics, Social media, targeted adverts

• Is Workington Man actually Workington Woman?

  

  Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like Mondeo Man or Worcester Women before, the label defines the sort of voter that will win the Conservatives the election. John Curtice, renowned bespectacled psephologist has pointed to “nearly 50 Labour seats that could […]

  December 5, 2019

  2019 general election, Facebook, Politics, Research, Social media