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ＢＯＲＩＳＷＡＶＥ グジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General Election?
A 2019 General Election report by Tristan Hotham for Whotargets.me Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on ironic interpretations of chillwave alongside 1980s and 1990s mood music styles such as smooth jazz or elevator music. The style’s visual aesthetic (often stylized…
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What is A/B testing? Examples from the Liberal Democrat, Conservative and Labour 2019 election campaigns
You may have seen elements of this report in this Observer/Guardian news piece and then also reported on the Andrew Marr show. The following is a detailed report on A/B testing by the parties that those pieces were based upon. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike the past where expensive…
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The Andrew Marr show discusses my research piece for Whotargets.me
We are being used a lab rats on Facebook, see my work for Whotargets.me that led to an Observer/Guardian piece on the Marr show. Read the full story here or below. The three main political parties in England and Wales are using Facebook audiences “as lab rats in a giant experiment”, according to the first detailed analysis…
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Clandestine Cluster Campaigning and General Election 2019
Clandestine Cluster Campaigning will be the big story of the 2019 General Election
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The meme-ification of politics
It didn’t begin with this image, but British political campaigning has been changing. Over the last 2-3 years as parties have shifted and weaved into more nebulous forms via satellite pages such as Momentum, all the movement has been one way. Parties are now following the internet logic of communications, that’s right, meme’s are taking…
Tristan Hotham
Social media, politics and tech policy expert
