Social Media and Politics Expert | Social Media Research Consultant | Digital Campaigns
Analysing 4450 posts from equal campaign periods before the 2016 and 2020 Presidential Elections, the data shows that Biden is trailing Clinton’s performance, while in contrast, Trump is exceeding his 2016 performance.
It is 100 days to the US 2020 Elections. Although targeted advertising is key to a modern campaign, it is inherently not as powerful as viral socially located organic communications. From the 27th June to the 26th July I examine Trump and Biden’s Facebook profile page engagement. In short Trump is easily winning on Facebook and the Biden campaign need to act fast.
A solution to the threats we see on social media? We need better research access!
I was asked on to talk about Facebook’s new Voter Information Center and where the line should be drawn on dangerous content.
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
