Category: Facebook
-
Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was this was a Brexit election from the Facebook adverts the parties were sending? The answer is yes for some, no for others…
-
This time its different - How has Labour and Conservative targeted advertising changed from 2017 to now?
Topic, sentiment and use of leaders across the 2017 and 2019 elections
-
‘Edit the Win’— How parties reusing broadcaster content fans the flames of polarisation
Parties are feeding us cut up BBC and ITV misinfo with mainstream validity; what are we going to do about it?
-
We need to talk about A/B testing: Brexit, attack ads and the election campaign
With the general election a week away, how are the parties targeting voters on Facebook with messages about Brexit? I explain how A/B testing is being used to identify the most effective campaign themes.
-
Is Workington Man actually Workington Woman?
Tory think tank Onward released a report on the 30th October detailing an important new voter group labelled ‘Workington Man’. Like Mondeo Man or Worcester Women before, the label defines the sort of voter that will win the Conservatives the election. John Curtice, renowned bespectacled psephologist has pointed to “nearly 50 Labour seats that could […]
Tristan Hotham 