Category: Facebook
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The Conservatives are spending 5-6 times the money defending Johnson as compared to targeting Labour leave seats on social media. The Uxbridge dethroning campaign.

Is Boris Johnson worried about his Uxbridge and South Ruislip seat? Snapchat and Facebook targeted communications seen across the constituency would suggest he might be.
Tristan Hotham
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Boris Johnson is Marmite (and the Tory Facebook ads show it) – the appearance – and disappearance of the Tory leader in the latest Conservative ads.

We all know that Boris Johnson isn’t universally popular. The Conservative Party seems to appreciate this too. In a new batch of targeted Facebook ads the party uses him, and his opposing party leaders, in quite different ways. It’s not just a creative choice. It seems to be the case that whether you see Boris…
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Myself on the Social Minds podcast

Have a listen via Spotify above or via the file below. I really enjoyed going on the show and talking about such important aspects of modern social media infused politics. They proviso it: As the UK prepares for another General Election, we spoke to PhD researcher Tristan Hotham, who has spent the last four years…
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BORISWAVE グジに — How did Vaporwave end up as a Tory party aesthetic during the 2019 General Election?

A 2019 General Election report by Tristan Hotham for Whotargets.me Vaporwave is a microgenre of electronic music and an Internet meme that emerged in the early 2010s. Vaporwave is musically based on ironic interpretations of chillwave alongside 1980s and 1990s mood music styles such as smooth jazz or elevator music. The style’s visual aesthetic (often stylized…
Tristan Hotham
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Clandestine Cluster Campaigning and General Election 2019

Clandestine Cluster Campaigning will be the big story of the 2019 General Election