Author: Tristan Hotham

• Short explainer – Why do politicians and parties use social media?

  

  From campaign ads to viral memes, politicians and political parties are using social media to win elections and govern in the digital age. But what drives their use of these platforms, and how do they effectively connect with voters and shape public opinion? Our article delves into the strategies and tactics politicians and parties use…

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer, Social Media

  campaign advertising, Campaigning, digital communication, Facebook, facebook adverts, influencer marketing, Instagram), online reputation, political branding, political messaging, political parties, politicians, Politics, public image, public relations, Social Media, social media platforms (e.g. Twitter, social media strategy, twitter, voter engagement

• Short explainer – Do echo chambers (filter bubbles) exist on social media?

  

  Are you trapped in a social media echo chamber? From personalized news feeds to targeted ads, the algorithms behind your favorite platforms are designed to keep you engaged and coming back for more. But at what cost? Our article explores the existence and effects of echo chambers on social media, examining how personalization algorithms and…

  Tristan Hotham

  December 18, 2022

  Echo Chambers, Filter Bubbles, Politics, Short Explainer, Social Media

  algorithmic bias, data privacy, echo chamber effects, Echo Chambers, Filter Bubbles, groupthink, information diversity, Instagram), internet bubbles, news consumption, online communities, personalization algorithms, political polarization, public discourse, social media influence, social media platforms (e.g. Facebook, twitter, user behavior

• Short explainer – Should we entrust politicians with the power of social media?

  

  From Twitter tirades to Instagram selfies, politicians are increasingly turning to social media to connect with voters and shape their public image. But with the vast array of platforms and strategies available, should we entrust politicians to use social media given ever more powerful capacities.

  Tristan Hotham

  December 18, 2022

  Politics, Short Explainer

  Artificial intelligence (AI), bias, campaign advertising, digital communication, ethical implications, Facebook, influencer marketing, Instagram), Misinformation, online reputation, political campaigns, political messaging, politicians, Politics, prejudice, propaganda, public image, public relations, safeguards, Social Media, social media platforms (e.g. Twitter, social media strategy, voter engagement

• Short explainer – What will the world of social media look like in 30 years?

  

  It is difficult to predict exactly what social media will look like in 30 years, but in this short explainer I try.

  Tristan Hotham

  December 16, 2022

  Social Media

  algorithms, artificial intelligence, augmented reality, customization, data privacy, data security, diversity, encryption, inclusion, Internet of Things, live streaming, machine learning, moderation, personalization, Social Media, social responsibility, video content, virtual reality

• Short explainer – How can you analyse social media data?

  

  There are several ways to analyze social media data in order to gain insights and understand trends and patterns. This is the first part of a new series I will host on this website. I want to provide short explainers so people can get up to speed quickly and allow them to understand the radical…

  Tristan Hotham

  December 16, 2022

  Data Access

  comma-delimited data, data, data analysis, data mining, data visualization, Excel, facebook adverts, Social Media, Social media analysis, social media marketing, social media metrics, spreadsheets, twitter