Author: Tristan Hotham
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Short explainer – Why do politicians and parties use social media?
From campaign ads to viral memes, politicians and political parties are using social media to win elections and govern in the digital age. But what drives their use of these platforms, and how do they effectively connect with voters and shape public opinion? Our article delves into the strategies and tactics politicians and parties use to leverage social media, from influencer marketing to targeted advertising. We also examine the potential risks and challenges of using these platforms, and the role social media plays in shaping the modern political landscape.
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Short explainer – Do echo chambers (filter bubbles) exist on social media?
Are you trapped in a social media echo chamber? From personalized news feeds to targeted ads, the algorithms behind your favorite platforms are designed to keep you engaged and coming back for more. But at what cost? Our article explores the existence and effects of echo chambers on social media, examining how personalization algorithms and groupthink can influence the information we see and the opinions we form. From political polarization to the spread of misinformation, we investigate the potential risks and downsides of living in an internet bubble.
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Short explainer – Should we entrust politicians with the power of social media?
From Twitter tirades to Instagram selfies, politicians are increasingly turning to social media to connect with voters and shape their public image. But with the vast array of platforms and strategies available, should we entrust politicians to use social media given ever more powerful capacities.
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Short explainer – What will the world of social media look like in 30 years?
It is difficult to predict exactly what social media will look like in 30 years, but in this short explainer I try.
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Short explainer – How can you analyse social media data?
There are several ways to analyze social media data in order to gain insights and understand trends and patterns. This is the first part of a new series I will host on this website. I want to provide short explainers so people can get up to speed quickly and allow them to understand the radical world of social media.
Tristan Hotham 